retail
Since consumer spending represents about 2/3 of our economic engine, the economy will recover when consumers feel the time is right -- not when someone else tells consumers it will.
"Personal responsibility" is used as a smoke screen to cover the tracks of industrial food, tracks that run roughshod over the mirage of choice and personal responsibility.
While no one is expecting the kind of uber exuberance once associated with the spending habits of wealthy consumers, it is also clear that the rich are beginning to again embrace their inner-shoppaholic.
Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."
WHAT'S HAPPENING
We've seen a lot of articles about the death of luxury, and about how high-end brands are trying to reinvent themselves in
Pro Food stands apart in its efforts to revitalize the entrepreneurial side of the American food system, with the express purpose of reestablishing the link between food and source, bringing together eaters and farmers in new, innovative ways.
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
Here's some more motivation to lose those extra pounds -- recession-stung retailers are dropping plus-size clothing from
My life as a fast-food consumer pretty much ended the moment my kids became old enough to drive themselves to the nearest
Droog, Amsterdam's stable of rebel designers, open a new store in NYC today.












