rooney rule
A Los Angeles Times survey revealed that the political divide in the U.S. extends into NFL viewership.
Only two of the seven head coaching jobs that opened this month went to minorities.
The league pioneered a key diversity hiring tactic called the Rooney Rule, but that hasn’t changed how team owners hire.
How can Democrats get Steeler Country voters back? They could start by learning Rooney values.
WHAT'S HAPPENING
Rooney was admitted to the Pro Football Hall of Fame in 2000.
The tennis trailblazer said football must commit to gender diversity.