I was able to sit down with Gretchen DeKnikker, COO at SaaStr and Co-Founder of Social Pandas, to talk about the SaaS universe
2017 Ecommerce Technology Trends Social commerce could evolve into a game-changing e-tail marketplace once storefronts are
Learn more about BIME Analytics on their website and follow Rachel on Twitter @BIME_Rachel and @bimeanalytics. Make my family
Selling software-as-a-service can be a challenge for many salespeople. If you're not prospecting well enough, however, it can be almost impossible. Here are five common mistakes salespeople must avoid when selling SaaS solutions.
Increasingly, technology is sold as a "solution" into every business function, including procurement. The range of technology options available, coupled with powerful sales and marketing messages, can often overwhelm decision makers. The C-suite and procurement leaders face a common dilemma when choosing procurement software: should the new software system be an "on-premises" application or a cloud solution?
So you're in need of marketing data. Great! Whether you're using this data for your own marketing research, or whether you're using it to inspire new content, it's important to make sure you're getting your information from credible sources.
Magento 2 has generated a lot of buzz in the eCommerce world. It is not just a product update, rather a comprehensive rewrite of code. The code base of Magento 2 is very modular and has been updated to use current technologies, building on Magento's open source heritage.
In this "Age of the Customer," where mobile devices keep getting faster, smarter and more ubiquitous, the retailer needs to be innovative. With the power of digital commerce not just on their laptops or desktops but literally in the palm of their hands, consumer expectations have risen through the roof.
Unfortunately, like many companies, they are starting to feel the effects of an aging eCommerce platform. As they grow, technical challenges are starting to impede innovation and time-to-market needs.
Customer personas are fictional characters that product managers create to represent the different, common users of a specific product. They exist to help product managers communicate research about their ideal groups of users -- and give human faces to these groups.
It may well take 24 months to get to true product-market fit and Initial Traction. If you budget any less, you probably will
A product backlog is a prioritized inventory of features, defects, or technical work that has yet to be worked on. It should be work that is considered valuable from the product owner's perspective.
Uber, Lyft, Tinder, eBay, Nest and Airbnb are some of the hottest names in tech, and for good reason. Every year millions