Her concept, "Name the Rescue," is simple: animal shelters allow people or businesses to name an adoptable pet (a.k.a. rescue pet) in exchange for a donation.

The co-creator of “The Simpsons” never imagined he would earn tens of millions of dollars from the show’s royalties when it launched in 1989, but as Sam Simon, 58, faces a terminal diagnosis, he’s decided to give it nearly all away.