If you're not a marketer by nature, it can be very difficult to understand all the little intricacies of getting your name out there. Whether you are trying to market yourself as a brand, or you have a new business idea, chances are if you have little to no experience with digital marketing, it's hard to know where to start first.
Here are five tips to help you embrace becoming an entrepreneurial author. This doesn't mean you have to shut out your artist, by the way. It just means you have to ask it to move over a little to make room for your CEO too.
Sharing ideas, jumping into debates, and asking for what you want professionally can be scary. But speaking up in these situations is so important, especially in fast-moving tech companies where decisions are often made quickly and opportunities are given to those who show eagerness.
I've written before that I used to go on a lot of dates, and I've written more recently that I think I'm a pretty nice guy. Those two things -- one fact, one personal opinion -- converged over the years in my not saying some things on dates that I probably should have said. Here are a few of those:
In researching Quiet, I met a scientist performing groundbreaking work on social anxiety disorder. A charming, articulate
We can expect some pretty dynamic changes in American marketing techniques to evolve in The New Renaissance -- my term for this burgeoning new era we've recently entered.
Most of us have had to unfriend or block individuals on our social networking sites whose excessive self-promotion constantly clutters up newsfeeds and group pages. These cretins have no idea how obnoxious they are and never contribute anything but self-promotion to the groups they are, in essence, spamming.
I cannot tell you how many tweets, Facebook posts, etc., I see every day from people trumpeting their product -- usually over and over and relentlessly throughout the day- - without seeing them post or share about anything else.
Women enter the workforce now on a more level playing field than ever before: more women than men graduate from college; and recent women graduates almost earn the same as men.
Many employees, regardless if they hold an executive, middle management or assistant job assume that all they have to do to get promoted is work hard, be loyal and have the appropriate qualifications; in short, they behave as if promotions were automatic.
The good news is, today's digital world allows you to declare that you're an expert with relative ease. The bad news is, you'll be competing to gain attention in a crowded space.
The fact is that modesty, or even self-effacement, can be more effective than bragging in creating a good first impression. Most of us know this from being on the receiving end, yet we still err on the side of self-aggrandizement. But why do we get it wrong so much of the time? Here's where some new research may be illuminating.