share a coke
Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.
The same thing happens if you try to type the word "homo." Yet typing "straight" and "hetero" both work in the promotional
The company launched a new campaign in Europe, Israel and other locations that allows fans to “Share a Coke," personalized with the name of a friend. That is, assuming that friend has one of the 150 most popular names in the country where they live.
UPDATE: This post has been updated to include comment from Coca-Cola. An Arab-Israeli isn't happy about that exclusivity