shop small

New and out-of-state brews are disappearing from taps across the country as the shutdown continues.
While strolling down Chatham's charming cobblestone-clad Main Street, stumbling upon Sundance Clothing Co is completely inevitable.
Smaller or emerging merchants might be intimidated by today's business landscape, especially when considering they don't have the resources to outspend larger, more established brands in marketing, or provide rock bottom prices. So how are small merchants expected to draw customers to their local, independent locations?