The biggest shopping holiday of the year might not be on your radar, but it should be. Here's why.
All of this alone time has been good for something, so we found social distancing-approved vibrators and more for the occasion.
This was really well received by Chinese people on social media, as thousands of other tourists had to stay in New Zealand
"The whole world will witness the power of Chinese consumption this Nov. 11."
I was skeptical about the media and entertainment sector's ability to achieve healthy - profitable - growth. I have changed my tune.
If you're thinking you need short lead media coverage (think radio, TV) then go with holidays happening this month. If you're wanting long lead media coverage (think magazines and print) then go with holidays happening next year.
"In 2013, I came up with an promotional idea: create a 'Dealmoon Singles Day' in America. Singles Day started in China in
Is it just us?
Chinese marketers - indeed, marketers everywhere -- need to "rebuild" corporate structures to align assets. True, "pain from change" is unavoidable. But downward vortex of commoditization will be more difficult to bear.
Last year Alibaba tripled spending on sales and marketing between the third quarter and the fourth quarter (when Singles