small-business-advertising

When it comes to outdoor advertising, you sometimes have to sacrifice beauty for function (although there really is a way to have both). You've got anywhere from 5 to 10 seconds to get your message across.
You need a marketing person that understands digital and how your business can benefit from it. Instead, 6 months ago you hired a techie and trapped them in a marketer's body.
You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.
You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.
In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.
SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.
Before you jump into search marketing that you have to pay for, make sure you're covered for free in the two most important areas for every small business.
Everyone is blogging these days, but if you want your blog to stand out there are a few things that you need to understand in addition to your keywords and SEO.
Today's small business owners are faced with a seemingly endless parade of online marketing vendors. So how do you separate hype from reality and choose the right marketing platform?
So how can a small business owner, book author, entrepreneur or expert make the most of this new marketing tool? Here are ten ways you can use Pinterest to promote with pictures -- all in a non-hype, customer-friendly, low-key, value-added way.
Smart businesses are already advertising on smartphones, here's how not to get left behind.
Every business should assemble an Ambassador Toolkit. It'll help you better leverage your satisfied customers and turn them into a walking and talking word-of-mouth army.