As a female entrepreneur I know how important the art of networking is to small business success. However, I also think some women in business way overthink networking to the point of paralysis by analysis.
Community involvement is crucial for small business owners to network and meet new clients. Before you even start your business, your community connections are a valuable resource for discovering which goods or services your community is lacking.
Don't cheap out on the second tool you will likely be using often - a computer (or laptop). Even if you have to shell out
Many small businesses don't have designated marketing staff or much of a marketing budget, but that doesn't mean that you can't have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm.
Remember a month ago when everyone was panicking about the new Instagram algorithm that Facebook had previously adopted? We were worried that the new algorithm would affect the interaction we receive on our photos and how it might affect our businesses. Well, it's happening and it's KILLING retail sales for small businesses.
Plan and Set Goals - Benjamin Franklin once said 'If you fail to plan, you plan to fail' and this goes hand-in-hand with
Building relationships with other businesses lets you tap into each other's networks and create a win-win marketing opportunity
The best way that I know how to have a great 2016 is to end 2015 strong. This is a prime opportunity to leverage the remainder of the year to your advantage. To do just that, begin by following the three simple steps I've outlined below.
If you want funding, you need to start with a business that is fundable. Ask any serious advisor or investor and you will get an absolute truth: 99 percent of the ideas as they come are not fundable.
I often make the analogy that starting a company is like being a Roomba (that robot vacuum that zooms across your floors), because the robot often hits the walls and has to course-correct constantly to achieve its cleaning objective.
If you Google "Scaling a Company", you'll get over 43 million hits on the subject. There are so many voices advising on how to take a start up past proof of concept to a well-oiled growth machine, and there's a reason. It's hard.
I would absolutely advise rising stylists and makeup artists to audit salons. Maybe even go in for a service once or twice.
"I grew up on Cape Cod in MA, my father passed away when I was pretty young. My mother, June, is a bit of a feminist, so I would say that early on I definitely gained a sense of social justice, empathy, compassion and respecting all different people sans judgment."
When someone tells you "good job", what can you actually do with that? Sure, it's nice to hear, but don't you want to know more information? For instance, what exactly was good? What should you continue doing? What might you need to do differently next time?
Whether you're the leader in the boardroom or the Chief Everything Officer at your small business, the natural result of low confidence is inaction. So, how can you develop the confidence you need to start taking the action necessary to drive results?
Just like we see during March Madness, small businesses have an opportunity to beat more experienced businesses and win the hearts of consumers with their own personal Cinderella stories.
We need more incentives to encourage investment in intermediaries like PCV that invest in small businesses, particularly in lower-income neighborhoods.
When a prospective client declines to work with you because of money, the reality is that they don't view your services as an investment in themselves and their goals. They don't see how working with you will deliver added value, so they view your services as an expense they can do without.
Listening loudly is one of my favorite phrases when it comes to the process of customer engagement. Listening loudly is self-explanatory -- it's about having your ears open instead of your lips flapping -- and it's one of the most overlooked factors in business success!
When you consider your last negotiation, did you come from a position of strength or weakness and how did your tone, mannerisms and body language either support you or give you away?