The Double Dip is a brilliant simple strategy that moves brand visibility to a whole new level.
As someone who first built her television brand unconsciously, that is, in a reactionary mode rather than a pro-active mode, there are clear benefits from being aware of who you are, and the value of what you have to offer.
Content marketing gives you the ability to let your individual and unique light shine in the business world. When you focus on what you want to be known for, over and over, and over again, your brand becomes stronger and more cohesive.
Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy.
Every communication about your brand should articulate what is best and most compelling about you. By uniting research, design, and message consistency you can develop long-lasting and profitable relationships with your ideal prospects.
Key Social Business Tenets that Can Help Startups Overcome Marketing Fatigue and Drive Brand Loyalty
While social business is not a silver bullet for entrepreneurs looking to extend the span of their limited marketing budget, it offers valuable best practices that can guide business owners in building scalable and recognizable brands.
Personal branding is a key to becoming known as an expert in your niche market, but sometimes you may feel like you might not want to have your face all over your small business website.
Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.