The Double Dip is a brilliant simple strategy that moves brand visibility to a whole new level.
As someone who first built her television brand unconsciously, that is, in a reactionary mode rather than a pro-active mode, there are clear benefits from being aware of who you are, and the value of what you have to offer.
Every communication about your brand should articulate what is best and most compelling about you. By uniting research, design, and message consistency you can develop long-lasting and profitable relationships with your ideal prospects.
Key Social Business Tenets that Can Help Startups Overcome Marketing Fatigue and Drive Brand Loyalty
While social business is not a silver bullet for entrepreneurs looking to extend the span of their limited marketing budget, it offers valuable best practices that can guide business owners in building scalable and recognizable brands.
Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.
Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day.
A brand is a direct representation of you as well as your promise about what you will deliver to your customers or clients. You can't achieve it if you're not in tune with what you have to offer.
I still find that many small business owners are confused about the part eBooks play in their overall marketing plan. Here are the four most common questions I get asked about using eBooks to build a small business's brand.
One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.