As a business or entrepreneur, if you truly care about your customers and their experiences with your company, customer service should be at the top of your "important things to do" list, and not approached like an afterthought.
You worked hard putting together a marketing plan to spread the word about your small business -- to drive customers to your door. The next task is to figure out how to get them to return again and again.
Let's face it, not every interaction or transaction will go off without a hitch. However, the way you handle these opportunities in disguise will be a driving factor in customer loyalty and return/referral business.
While many startups have taken to the viral airwaves of YouTube and Facebook to pitch their products with clever and fun campaigns, it's still relatively rare for large so-called "enterprise" tech companies to take these sort of creative risks.
In Far Eastern countries, service is a way of life -- deeply ingrained into the fabric of their culture and enriching nearly every aspect of life with their wisdom.
Are you turning customers off? Are you driving them away from shopping at your retail store or e-commerce site? In a study