With more than 500 million active monthly users that create over 95 million pieces of content every day, Instagram presents a huge marketing opportunity for businesses. Yet, many businesses aren't active on the social network, taking advantage of the organic possibilities.
Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature.
Many small businesses don't have designated marketing staff or much of a marketing budget, but that doesn't mean that you can't have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm.
A dozen years into its remarkable run, Facebook continues to amaze. Once restricted to college kids for the primary uses of picking up girls, sharing political views and "poking" their friends, the social media platform is now available to people of all ages, all over the world.
In April of last year, Google released an update that was a push for a mobile-friendly user experience. This update gave favor to sites in mobile search that had incorporated responsive design by ranking them above others that had not.
So here is the tip of the year to eliminate that big hairy stress ball: When you get super clear on what you do best and how you do it uniquely, there is no competition. There's just a best fit for your businesses and the niche you attract.
If you're looking to take your business to the next level, whether through expansion or increased profitability, a more robust
If you're an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it's constantly changing - because it is. Marketing has evolved more in the past ten years than it has the hundred years prior. Why? The internet.
Strapped for resources to organize a retreat? Look for a charity or community event that you could encourage your workforce
Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on.
Are you spending countless hours clacking away at your keyboard, publishing blog posts and articles and getting nothing in response except the sound of crickets? Here are a few tricks of the trade to help you to create content that your customers will be clamoring to read.
Travel, electronics, dinners for two... everyone finds it exciting to win something. And as small business owners, we love to create excitement around our products with sweepstakes and contests. But when the excitement is over, do you get the results you expected?