While your brand might not have the financial resources to partner with the game, that doesn't mean you can't incorporate it into your marketing strategy. In fact, you would be foolish to not at least consider the possibility.
With more than 500 million active monthly users that create over 95 million pieces of content every day, Instagram presents a huge marketing opportunity for businesses. Yet, many businesses aren't active on the social network, taking advantage of the organic possibilities.
Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature.
Amazing traffic is more than SEO and visualizing success. It's about being anywhere your customers are and making it so easy to find you that they wouldn't think of going anywhere else.
Many small businesses don't have designated marketing staff or much of a marketing budget, but that doesn't mean that you can't have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm.
Let's say you just conducted a one-hour teleseminar. It got great reviews from all who attended. You post up the replay for those who couldn't make it and move on to something else. No! Reuse that content instead. Here are 12 ways you can do it
A dozen years into its remarkable run, Facebook continues to amaze. Once restricted to college kids for the primary uses of picking up girls, sharing political views and "poking" their friends, the social media platform is now available to people of all ages, all over the world.
In April of last year, Google released an update that was a push for a mobile-friendly user experience. This update gave favor to sites in mobile search that had incorporated responsive design by ranking them above others that had not.
So here is the tip of the year to eliminate that big hairy stress ball: When you get super clear on what you do best and how you do it uniquely, there is no competition. There's just a best fit for your businesses and the niche you attract.