small-business-tips

As we celebrate Earth Day this month, I wanted to share some tips for how even the smallest of companies can make some eco-friendly changes that will not only benefit the planet, but will benefit your bottom line.
The next time that you have that million-dollar aha moment, don't brush it off. Consider the name of your business. Envision your logo, and the colors you'd like to use. Who will your audience include? Think about your potential customer.
There are five important lessons in hiring your first employee that I learned the hard way. So after the fact, trust me, these are important and suggestions you want to take to heart:
Staying inspired and passionate about what drives you and your mission is critical to the success of your business and more importantly, making headway toward the cause behind your company. Nurturing my social side--as well as my team's--is a top priority.
There's so much more potential we can tap into, so much more that social can do, across virtually every aspect of our businesses. That's as true for small companies as it is for large enterprises.
Employee termination is a big topic that entrepreneurs don't get to read about very often or maybe don't want to read about very often. This is a subject that many would rather avoid until the moment actually arrives.
If you are familiar with your website analytics you would have heard of a metric called "bounce rate." The bounce rate is the percentage of website visitors that leave your website after visiting one page.
It's vital to understand how various choices will impact your business from a valuation standpoint so that you can make informed decisions that will put you on the path to future success.
Business growth is a lot like a human being -- you need to keep growing for survival. In fact, ask 60 percent of businesses that were listed on the stock exchange since 1980 that are no longer in existence. You'll quickly learn the importance of growing your business beyond survival.