FOOD & DRINK
Slow Food, Slow Growth: Emotional Capital and the Challenges of Large-Scale Solutions for Small-Farm Food
A year ago, Wen-Jay Ying was feeling depressed. Her for-profit CSA business, Local Roots NYC, was four years old and looking around the industry, it seemed like there were suddenly many similar businesses who were in talks with investors, getting huge boosts of capital or moving into big warehouses and new markets, creating massive scale. The kind of scale that could have the potential to change, or "disrupt," our entire food system. Ying had never started her business with that kind of scale in mind.
Any number of roasters may pay a decent price for coffee, visit a farm, or offer a good cup. But no matter how much direct trade coffee you buy, or fair trade coffee for that matter, we won't transform the current system that puts corporate profits first and marginalizes small-scale farmers until we become politically engaged and start supporting the democratic organizations that advocate and agitate for change from the grassroots up.
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