He's our most iconic environmental crusader, but his advice is outdated, incomplete and ignores climate change.
An old Trump tweet complaining about a "tedious" Smokey Bear campaign isn't aging very well.
That’s right friends, I need you.
Eli is off to a great start spreading the word about the importance of protecting the great outdoors, but he has taken time to learn from some of his predecessors in the conservation field.
've been "prowlin' and a growlin'" for 70 years now and sometimes you forget to take stock of the world around you. It's easy to think that what's here now will be here tomorrow, but it doesn't just happen. It takes you. Only you.
The friendly, trustworthy bear that reminds you to put out campfires just pulled a fast one on us -- and we're spooked. In
I turn 69 years old today! Sixty-nine years of wildfire prevention messaging and awareness, waving at parades, standing guard at campsites, showing people how to douse a campfire and even giving out #SmokeyBearHugs.
Since I first appeared, many people have helped me reduce the number of acres burned by wildfires from about 22 million in 1944 to an average of 6.5 million today, but my work isn't done yet. I still need your help.
Everyone knows that advertising has long been used to influence society -- particularly around consumption of goods. But