'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.
Don't run ads just to run ads. Start with goals that you want to achieve on social. These could be growing your audience, gaining attention for an initiative or even raising money in a crisis situation.
Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States.
This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the better.
From doxxing (releasing of personal information, including home address and telephone numbers) to death threats and coordinated campaigns of bullying and harassment, it seems that any dissent or disagreement -- no matter how measured or mild -- can be met with nuclear levels of anonymous, shadowy malevolence.
Social media advertising can be an expensive and come with varying levels of results. Yet, we've all seen those ads online that manage to capture attention, wrangle clicks and pique interests.Here are a few practical tips to increase success.
If people will pay one brand to avoid watching another brand's commercials, why are Instagram and Pinterest so eager to irritate their users?
I know I'm not alone when I say it's never too early to start thinking about the Super Bowl... Super Bowl advertising that is.
Brands currently enjoy the benefit of very well lubricated and largely free platforms that have huge user bases and are visited regularly on mobile devices by people they are likely targeting.