social-media-business

The Restaurant Social Media Index is designed to provide learning that will help restaurants become more robust and effective in their use of social media, digital content and brand development.
You're going to have to know more than how to post a Facebook update to earn a six-figure paycheck. A career in social media requires education and experience in general business and marketing disciplines.
While no one aspires to be "that guy" -- a poor collaborator and a weak leader who disrespects their colleagues and undermines the health of the company -- these behaviors unfortunately play out every day in the workplace.
As social media changes, it's likely that an ideology will remain constant. The how's and why's may change, but a business's
Take a look at H&M. About 50,000 of their 2 million fans double-tapped this photo that announced a new line of crop tops.
Admitting defeat, I was dragged onto Twitter kicking and screaming. I thought it was a necessary evil. And I was wrong. In the past year, I've grown fond of Twitter. It might be partially due to cognitive dissonance. But it's also due to six benefits that no one mentioned.
No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, "We don't have a large enough staff to accomplish everything we have (and want) to do."
It's no secret that social media has value for your event. Social shares surrounding an event can be a highly effective way of getting your message out, or even making it viral (especially if your message is a cat video).
Media surrounds our every day life. It's the radio advertisements in the background as you drive, the Facebook newsfeed minimized while you type, and the content you're consuming as you read this.
Although most lists of "things we can learn from celebrities" include more don't's than do's, there is definitely one thing they can teach us: the art of social media.
The need for networking hasn't changed, but the tools have -- and leveraging those tools to tap into that wealth of opportunity is easier than you might realize.
If you are a small business owner and are not a regular contributor to the primary social networks, you are likely missing out.
There are parallels between gorging ourselves on Twinkies and measuring the value of our social audience by the number of "likes." Experts have been telling us for a long time that we need to ditch these empty "likes," but they've been so easy to get and so ingrained in our social media upbringing that we continue to indulge ourselves.
Some brands are holding their breaths while others are diving head-first into the social media pool, hanging on for dear life to both their budgets and resources while trying to navigate the many platforms that continue to emerge.
Social networking skills are no longer simply the domain of marketing. Rather, these skills are important for business professionals in all disciplines -- finance, accounting, human resources, supply chain management, operations, and others.
Clearly, social and mobile technologies are fundamentally changing the way people communicate and share with their peers. The intersection of mobile and social technologies has given rise to the connected consumer, and I've found myself in the perfect laboratory to study them.
Take advantage of the visual web. Encourage your customers to make and share their own videos about your products and services. Monitor your Twitter closely.
The economy will eventually improve. When it does, the organizations that are social, mobile, in the cloud, and using big data will be on top. The rest of you will wonder what happened.
Excitement is exactly the response we strive for with our social media promotions. But we're looking to give our customers more than just exclusives; we want them to have an experience.