The Restaurant Social Media Index is designed to provide learning that will help restaurants become more robust and effective in their use of social media, digital content and brand development.
You're going to have to know more than how to post a Facebook update to earn a six-figure paycheck. A career in social media requires education and experience in general business and marketing disciplines.
While no one aspires to be "that guy" -- a poor collaborator and a weak leader who disrespects their colleagues and undermines the health of the company -- these behaviors unfortunately play out every day in the workplace.
Once a reason is established for why a business is on social media, then a tactical plan can be created. Originally posted
Take a look at H&M. About 50,000 of their 2 million fans double-tapped this photo that announced a new line of crop tops.
Admitting defeat, I was dragged onto Twitter kicking and screaming. I thought it was a necessary evil. And I was wrong. In the past year, I've grown fond of Twitter. It might be partially due to cognitive dissonance. But it's also due to six benefits that no one mentioned.
No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, "We don't have a large enough staff to accomplish everything we have (and want) to do."
It's no secret that social media has value for your event. Social shares surrounding an event can be a highly effective way of getting your message out, or even making it viral (especially if your message is a cat video).
Media surrounds our every day life. It's the radio advertisements in the background as you drive, the Facebook newsfeed minimized while you type, and the content you're consuming as you read this.
Although most lists of "things we can learn from celebrities" include more don't's than do's, there is definitely one thing they can teach us: the art of social media.