The Media Outlet Crackpot Index measures the potential credibility -- or the lack thereof -- of a given media source. The higher the score, the more likely it is that the story or media outlet is the work of one or more crackpots.
Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.
Make it so irresistible that your business doesn't have to ask again and again for likes and shares. Make it so that the fanbase doesn't need prompting; that based on what is being said, they're already hooked.
As a digital marketer, you've spent the last few years building up your follower base on social media platforms like Facebook, Twitter and LinkedIn. Now that you've got thousands (or even millions!) of fans, how do you keep them engaged with your brand?
Social media plays an increasingly critical role in spreading the word about your work. Here are four simple strategies you can use to create great online content and build a following.
There's no question that a good positive quote will get shared. And there's no question that a positive observation will be shared wildly in the social web. The more interesting point is that the negative posts often get corrected.