I realized that I was actually learning a lot about marketing, dealing with people, and business from the seemingly unremarkable work I was doing. Here are a few key things I have learned so far.
Everything started with the rising tide of injustice in my country, Azerbaijan. My father's involvement in politics meant that I was exposed to these issues from a young age.
Social media is one of the most misunderstood marketing tools in use today. Misconceptions regarding proper usage, campaigns and associated KPIs are constantly referenced as a proof that social works--or, conversely, that it is a complete waste of time.
Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."
Oh sorry, I didn't hear you over the sound of how hip my job is. It's pretty much every college kid's dream job so I -- oh god, I can't do this anymore. What have I become?
Hey, you old farts... You don't know how to use Twitter or Facebook because you're old and out of touch!