Companies are not just using Digital Influencers to grow their businesses, they are paying them....and paying them well.
Location. Location. Location. Anyone who's ever bought a home or spent more than a minute watching HGTV knows this is the first, second and third rule of real estate.
Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on. You'll do more harm than good if you go into it half-heartedly.