Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on.

Initially there was not an option to create list on twitter. Later in December 2009, twitter introduces this amazing feature. This list feature gives you the ability to group your friends accordingly into specific lists and you can easily catch up with their tweets you may have otherwise missed.

The same laws of attraction have never governed the social media marketing scene for too long.

Ever wonder how to get your event hashtag to trend? Here's a story of an event that went viral in a few hours...