SOCIAL MEDIA MARKETING STRATEGIES
Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on.
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CULTURE & ARTS
Some people say opera is dying. Others say it's experiencing a kind of rebirth. I'm in the latter camp, as I mentioned in my most recent articles about the burgeoning of exciting new opera companies in the United States during the past 10 years. But another aspect of the opera world that seems to be having a rebirth is opera marketing.