Revolutionizing Corporate Communication: 6 Tips for Integrating Social Media and Inspiring Organizational Change
Many organizations still view social media as a risk, burden, or side show. But it's a gift. As social media practitioners the onus is on us to change and revolutionize corporate communication.
In 2006 the responsibility of Southwest Airlines' social media efforts fell into my lap. I knew nothing about social media at the time, but I had no choice but to make it part of my life.