It's easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don't have clear goals in mind.
If you're going to be successful in social media marketing, you need a solid strategy. But the word "strategy" doesn't explain much about what you actually need to put together. What makes a strategy a strategy? And what separates a good, well-planned strategy from one that wasn't properly put together?
It's nearly impossible to cut through the noise and carve out a niche without months and months of hard work. You pretty much have to go for it; but it's not easy. Is there a better alternative? Quite frankly: Yes.
If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased.
Recently Inman hosted webinar on the fundamentals of inbound marketing for real estate. The webinar, titled "The Art of Inbound Marketing for Real Estate" - took place on March 12th, 2015. If you missed it, you can catch the replay here.
Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide.
One of the biggest challenges for any brand or startup while promoting their products or services on social media is crafting a message that drives engagement and conversions.