social-media-tips

Posting the right content at the right time can make the difference between getting lots of valuable comments on your post and clicks on your links or no engagement at all. Here are some general guidelines for the best times to post.
It is important to manage your business' online reputation to give your business a competitive advantage against others in your industry, build your reputation as a thought leader and expert in your industry and drive engagement and credibility for your business.
Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.
By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.
Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.
So while the small business owner is asking to have an account set up with every social network on the planet (and there are many), the very presence of having an account means exactly as much as the effort it took to get signed up with it in the first place. Nothing!
While I recognize the necessity of limiting would-be Leo Tolstoys from trying to turn their Pinterest profiles into War and Peace, it can be very annoying to craft the perfect tweet only to discover it's six characters over the limit.
The term "guerrilla" used to get a pretty bad rap. Our dear comrades in South America associated it with armies or military tactics, but today it gets thrown around quite a bit in discussions about online marketing.
Take a look at the number of fans you have on your Facebook business page. Now note how many people are "talking about this." Your goal should be to increase the "talking about" number.
Managing your social media presence is tricky enough when you're simultaneously keeping up with the challenges of starting your own small business or freelance operation. These user-friendly tips will take the confusion out of Twitter, so you can make your tweets more attractive your followers.
Navigating social media is no "one and done" endeavor. It's all fair game and enlightening information is generally available to all. Privatizing the personal is basic good sense, but consider the following tips as well.
Most social media outlets don't require a subscription charge, but they certainly require an investment -- in people, in technology, your reputation, and your time.
Thinking about and detailing a crisis management plan in advance is of course ideal; getting at least prepared with the basics is a necessity.
Whether your company is fully established or is in the "start-up" phase, here are six things you can do to improve your business' findability and increase its exposure to potential customers in the interactive space.