It's sparkly, costs $5, and we'd probably buy it.

Although we can't undo the past, we can recognize a derailment and take action to get back on track.

Branding is one of the most POWERFUL tools in business. It always has been. In many cases, branding holds more power than that of a patent or trade secret. Strong brands are tough to beat.

It hasn't all been bad; in fact, we've had some great runs. I was a teen when the Broad Street Bullies won two Stanley Cups in a row and were the only NHL team to beat the Soviet Union.