SPRINKLES CUPCAKE ATM
And that's the way the cupcake crumbles -- at least according to the Wall Street Journal. Citing Crumbs Bake Shop's dropping stock market value (under $1.40 a share today from a high of $13 a share in mid-2011) and announcement that this year's sales would be down 22 percent from earlier forecasts,the Journal makes the bold claim that the gourmet cupcake market is crashing.
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