surveys

There is some good news. There is one group of people out there feeling successful and optimistic, even in the midst of all these alarming events. Who are these naïve, yet hearty souls?
With so much available information, there is a tremendous opportunity for companies that can identify and isolate key pieces of information that can help them improve their business.
Don't ask your customers for their "willingness to pay." Instead, do your homework and ask them about their value drivers. Then tell them what they should pay and why, and you'll be on a happy road to higher profitability.