swiftmas

Merry Swiftmas ... er ... Chanel-O-Ween!
The brands we work with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads and email marketing, are absolutely lost. If these brands ditched that impersonal, mass advertising in favor of Taylor Swift's methods, not only would they make loyal customers for life, but the world might actually be a better place.
Merry Swiftmas! A new album wasn't the only gift Taylor Swift gave her fans in 2014. The singer's latest YouTube video recaps