Over the last 12 months Cuba was visited by a pope, a secretary of state and even by Mick Jagger. However, the person who takes all the palms is not a politician, a religious leader or a rocker. It is a mobile application with a short name and a profound impact on our reality: IMO.
They meet on a corner, eyes red from lack of sleep, their pants on the verge of falling down to their knees. They aren't yet twenty and have spent the night immersed in the plot of a video game.
We need to reach younger people for whom the cellphone, keyboard and mouse are like extensions of their own bodies. Although -- and it makes me happy to say so -- several of them gatecrashed this edition.