Pollan's collection of rules keeps it simple: No medical or calorie counting rules (don't people get tired of counting calories?). And my favorite rule is the super simple number 24: When you eat real food, you don't need rules.
At some point you have to make peace with yourself and decide how you're not going to call yourself a hypocrite every time you step into the meat aisle of the supermarket.
Perhaps the most encouraging action so far has come from the East Wing, where Michelle Obama has been speaking out about the importance of real, fresh food, home cooking and gardening.