Tupperware CEO Rick Goings said the problem -- and the solution -- begins at the top.

Whether you use Tupperware or its numerous brethren, these sturdy, lightweight containers are ideal for storing food in the fridge and for takeaway lunches; but they can also be a headache to store and clean.

I have an embarrassing confession. Last week I was invited to a Tupperware Party. That's not the embarrassing part. The embarrassing part is that I went. It was an invitation I didn't dare refuse.

The stackable stockable durable containers of everyone's youth are the stuff of legend. Born of the brilliant ideas of a Mr. Tupper, everyone knows the ever-so-convenient kitchen staple that was recyclable even before recycling was in.