UGC

POINT OF PURCHASE Increasingly, brands and social platforms alike are becoming aware of UGC's influence and are devising
Share-Worthy Packaging In recent years, consumers' expectations have risen far beyond exemplary goods, with 40% of consumers
For the young and young at heart, Halloween conjures an extra sense of magic. Dressing up, planning themed parties and collecting
With 43% of millennials valuing authentic images over branded stock photography, consumers aren't the only people shying
What happens when 12 million people are provided with an almost unlimited variety of immersive virtual environments where they can explore, create, and learn with their friends?
Check out some of our favorite photos, shot in all corners of the globe.
User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.
Three years old, now Storyful is at "a very interesting stage in our business", Clinch adds: "It's created a lot of interest
Recently I was asked what young creative types should study in order to be successful in today's digital-centric world. My answer: Read The Iliad and The Odyssey
CANNES - The "Entertainment Experience," a film project lead by Dutch-born Hollywood actor Paul Verhoeven, consisting of