UGC

POINT OF PURCHASE Increasingly, brands and social platforms alike are becoming aware of UGC's influence and are devising
Share-Worthy Packaging In recent years, consumers' expectations have risen far beyond exemplary goods, with 40% of consumers
For the young and young at heart, Halloween conjures an extra sense of magic. Dressing up, planning themed parties and collecting
With 43% of millennials valuing authentic images over branded stock photography, consumers aren't the only people shying
What happens when 12 million people are provided with an almost unlimited variety of immersive virtual environments where they can explore, create, and learn with their friends?
Check out some of our favorite photos, shot in all corners of the globe.
User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.
Three years old, now Storyful is at "a very interesting stage in our business", Clinch adds: "It's created a lot of interest
Recently I was asked what young creative types should study in order to be successful in today's digital-centric world. My answer: Read The Iliad and The Odyssey
CANNES - The "Entertainment Experience," a film project lead by Dutch-born Hollywood actor Paul Verhoeven, consisting of
Our readers didn't slow down their weekend fun in the run-up to Thanksgiving! You took gelato-making classes, ran the Philadelphia
What a weekend! HuffPost Women readers attended the Marine Corps birthday ball, went biking in the Everglades, celebrated
Our readers had a busy first weekend of November! You guys caught up with old friends, celebrated your kids' achievements
Seems like it was a pretty eventful Halloweekend. In addition to dressing up, going out and contending with pre-Hurricane
Marketers today face an incredible challenge -- cutting through the clutter to capture the attention of the most highly fragmented audience in history.
Last month in London at our journalism summit, we spoke the Mark Little, Storyful founder and CEO, about his company and
The "smart metadata" gathered using the Behavio technology could potentially provide journalists with a game-changing amount of new information about the conditions under which a certain image was captured.
MTV was a hit, garnering viewers and legions of fans for the fledgling music television channel. The only problem, MTV founders
As WebTV and other broadband technologies become more common -- the National Broadband Plan and Net Neutrality become that
Rather than waste time trying to silence the websites that host consumer reviews, or the consumers themselves, local businesses would be better served to channel their energy towards maximizing the value of this new medium.