under armour

The suit maker says there's science behind the design.
More company executives are leaving President Donald Trump’s manufacturing advisory board, in protest of his delay to condemn the white supremacism displayed in Charlottesville.
“It was one of the scariest moments I ever had with my kids.”
Step 1. Find a teenage boy. They are most likely the body sprawled on a bed like a shirtless starfish with a hygiene problem
Global brands are skilled in articulating relationships, a competency that can: a) reinforce superiority versus local challengers
Under Armour released a statement Friday morning to say it “engage[s] in policy, not politics.”
These are the farmer jeans of ski and snowboard wear. They've been around for years, but 2017 is bringing them to the forefront
"Targeting that emergency room nurse demographic."
I wear sneakers. Now, I've owned and ran around in Keds, PF Flyers, Nike's, Air Jordan's, New Balance's, Asic's, Reebok's
While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.
It's time to pop the champagne and celebrate the new shopping landscape that is on the horizon in 2016.
Turns out, too, that value of experience marketing reaches well beyond those who actually experience it. [According to the