under armour

Sports
The suit maker says there's science behind the design.
Videos
More company executives are leaving President Donald Trump’s manufacturing advisory board, in protest of his delay to condemn the white supremacism displayed in Charlottesville.
Parents
“It was one of the scariest moments I ever had with my kids.”
Parents
Step 1. Find a teenage boy. They are most likely the body sprawled on a bed like a shirtless starfish with a hygiene problem
Business
Global brands are skilled in articulating relationships, a competency that can: a) reinforce superiority versus local challengers
Entertainment
Under Armour released a statement Friday morning to say it “engage[s] in policy, not politics.”
Sports
These are the farmer jeans of ski and snowboard wear. They've been around for years, but 2017 is bringing them to the forefront
Sports
"Targeting that emergency room nurse demographic."
Tech
I wear sneakers. Now, I've owned and ran around in Keds, PF Flyers, Nike's, Air Jordan's, New Balance's, Asic's, Reebok's
Business
While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.
New York
It's time to pop the champagne and celebrate the new shopping landscape that is on the horizon in 2016.
Business
Turns out, too, that value of experience marketing reaches well beyond those who actually experience it. [According to the