MORE FROM HUFFPOST
MORE FROM HUFFPOST
User-generated content
And what it felt like.
It's an intriguing question that continues to baffle those whose countries don't have ministries controlling how information and media work, and a fair number of Lebanese who find such institutions and their heads relics from a bygone age.
Broadcast media are under intense pressure, given tight deadlines, security threats, competition and shrinking budgets. The key challenges are: How do we define media ethics and who sets the standards when the journalism of terror is becoming the new normal?
WHAT'S HAPPENING
WHAT'S HAPPENING
Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?
In an environment where consumer confidence in a brand's digital presence can make or break business success, approaching online reputation management ethically is a core strategy. Here are some best practices in managing online content for a strong reputation.
User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.
We'll admit it. When we're planning a vacation, we can't resist reading peer-based reviews on sites like TripAdvisor and Yelp. While incredibly valuable, unfortunately, some of the reviews are biased, and others are outright fake.
Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?
