Travel brands also must select content with a 360-degree perspective in mind -- while a hotel may have gorgeous rooms, a
Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?
In an environment where consumer confidence in a brand's digital presence can make or break business success, approaching online reputation management ethically is a core strategy. Here are some best practices in managing online content for a strong reputation.
User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.
We'll admit it. When we're planning a vacation, we can't resist reading peer-based reviews on sites like TripAdvisor and Yelp. While incredibly valuable, unfortunately, some of the reviews are biased, and others are outright fake.
Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?
My generation must now assume responsibility for its actions. We need to work hand in hand with lawmakers to strike a balance in which copyright law protects existing intellectual property, but doesn't stifle the creation of future intangible assets.
Because each social media site differs so dramatically, there is no one-size-fits-all content that works. This means instead of blasting the same status update across multiple sites, businesses must pick one or two outlets and tailor a campaign toward those.
Although this getting-fans-involved thing sounds easy, it's not. Asking fans to do you a favor, then to make sure you can find that favor, is already more steps than most people are willing to do.
Images coupled with audio clips of interviews add depth to many of the Globe's stories. But images can also be misleading
Reddit ran down the website's stats in 2012 in a blog post published Monday. In addition, the social news site saw 400 million
Marketers today face an incredible challenge -- cutting through the clutter to capture the attention of the most highly fragmented audience in history.