By harnessing UGC photos, travel brands can showcase emotional elements that personalize the travel experience and encourage
It's an intriguing question that continues to baffle those whose countries don't have ministries controlling how information and media work, and a fair number of Lebanese who find such institutions and their heads relics from a bygone age.
Broadcast media are under intense pressure, given tight deadlines, security threats, competition and shrinking budgets. The key challenges are: How do we define media ethics and who sets the standards when the journalism of terror is becoming the new normal?
Is the appearance of honesty in advertising the most cynical persuasion technique of all? Anyone who has worked with big brands knows they don't leave their image to chance. Will this faux authenticity become a long term trend, or simply pass like so many other fads?
In an environment where consumer confidence in a brand's digital presence can make or break business success, approaching online reputation management ethically is a core strategy. Here are some best practices in managing online content for a strong reputation.
User generated content (UGC) can be a brand's best friend. Or it can fall flat on its face. The difference lies in finding a genuine fit between content and partner that resonates with and compels the target demographic.
We'll admit it. When we're planning a vacation, we can't resist reading peer-based reviews on sites like TripAdvisor and Yelp. While incredibly valuable, unfortunately, some of the reviews are biased, and others are outright fake.
Screen shot of Eid Saeed - Eid shaheed tweet In a variation on the world's inaction theme, campaigners took to the Twittersphere
Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?
My generation must now assume responsibility for its actions. We need to work hand in hand with lawmakers to strike a balance in which copyright law protects existing intellectual property, but doesn't stifle the creation of future intangible assets.