For the first time in 60 years of human spaceflight, no professional astronaut is aboard an orbit-bound rocket.
The thrill-seeking billionaire and five employees took off from New Mexico.
More than 600 people already have spent $250,000 apiece to reserve a spot on the spacecraft.
"Our vision is millions of people living and working in space, and New Glenn is a very important step," said Jeff Bezos, unveiling this week his space travel company Blue Origin's giant rocket named after Astronaut John Glenn.
Behold, what may be the fastest flight since the Concorde. 🚀 👍🏼
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The "Unity" was named by British physicist Stephen Hawking.