west indies cricket
Call this a stirring of the pot or ruffling of the feathers of some sort. Marketing to Americans has not yet started earnestly. There remains a lot to be said and done about the development of cricket as both a spectator sport and a participant sport in the US.
WARNING: Prepare to have this "Champion" song stuck in your head.
The ad, part of the company's "Cricket Survival Guide" promotional series, features a young white Australian at a cricket