wpp

At time of writing, for example, WPP's website lists some 400 subsidiaries under its umbrella. "We have had some successes
Asked for his view of the continuing rise of advertising that is bought programmatically, Wanck acknowledged "a lot of fuzz
That leaves WPP looking for other big publishers to spend with. Scale matters because, in Sorrell's words: "We don't traditionally
"Cannes has changed a lot for the good. The promise of it was that it was about pure creativity, so you saw stuff that would
You can find this post on Beet.TV. "Viewability on Google and Facebook is critically important. Some of those frenemies are
He sees CES as sort of metaphor for WPP:  a place where content, data and technology are integrated. If he were to form a
GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company
What does the flow of attention across social platforms and news article look like when it is actually happening? That's what WPP's advertising clients may get to find out, thanks to the ad holding group's new partnership with BuzzFeed.
We spoke with him last week about the the rankings at industry event hosted by Millward Brown and WPP. Leading the list the
"I've always looked at the FT and thought, in somebody else's hands, it could be much more powerful," he says. Speaking with