You can find this post on Beet.TV. Wanck clears away any confusion about programmatic advertising by pointing out that it's
WPP isn't just sitting back and hoping these players gain scale. WPP also has stakes in a series of content companies. "The
You can find this post on Beet.TV. Succeeding Lesser at Xaxis as CEO will be Brian Gleason , CEO of Xaxis Americas. Clark
What does the flow of attention across social platforms and news article look like when it is actually happening? That's what WPP's advertising clients may get to find out, thanks to the ad holding group's new partnership with BuzzFeed.
In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its
In other developments, Lesser says that Xaxis is growing its direct business with marketers who work directly with Xaxis. He says the direct business in the U.S. accounts for $75 million in annual revenue.
When Martin Sorrell bought in to WPP in 1985, it was the start of a journey that would end up making the world's largest advertising holding group. What most people probably don't know, however, is that, along the way, Sorrell nearly made a very costly mistake.
Embrace your scars. When you have something to offer you'll be sought. The person who wants something least holds the stronger position. Living the dream is never giving in to adversity -- hold ground, then bounce back.
Also in this interview reflects on the evolution of the Digital Content NewFronts and the viability of digital video. He
This time last year, Forbes magazine wrote Scott Ferber "has what it takes to be world-class business builder." After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m.
"When people talk about who our competitors are, we think about Omnicom or we think about Publicis, IPG, Havas or Dentsu