The company is now taking reservations for Nov. 8.
Americans still love their cars.
Amazing new business models are rare ... even in this time of great 'disruption.' Many start-ups position themselves as disrupting because they feel they have to or die. So they reach.
It's been easy to buy into the myth that young people dislike cars because they're young and poor. But for the approximately 80 million millennials in the U.S., there's a long way to go before they give up car ownership in favor of ride sharing and bikes alone.
Shared mobility, for the daily commute but also for all those hours many of us spend schlepping our kids to soccer practice and music lessons, was the subject of today's Live Ride Share conference at the Japanese American National Museum in Little Tokyo.
Let me add this. It took me a long time to figure out who I am. Post-Zipcar, I've increasingly figured out that my best strengths
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
A profound shift in consumers' spending habits, in which goods are repackaged as services, is well underway and has the potential to fundamentally reshape the rhythm of the American economy. It also raises profound questions for the impact it will have on economy.
Over 14 years, Springboard has worked with over 500 companies founded by women entrepreneurs to raise capital. Women like
"I sometimes do still have that sort of intimidated girl in me, but the thing is, as founder and CEO, I have this inherent self-confidence because I know the buck stops with me. I don't really need to be threatening for people to understand that I have the power to make decisions."
Each individual has a unique set of skills as well as physical, mental, financial and spiritual make up that will determine their role, productivity and contentedness, says Chase. The circumstances of each individual set the stage for the highest and best use.
By connecting cars directly to the constellation of mobile, cloud and location technologies, cars can tap into the intelligent guidance that is already helping travelers to share cars and minimize jams.
As the sharing economy concept has emerged, fans have lauded the utilitarian nature of maximizing ownership of a good by splitting its use amongst several people.