Beauty TikTok Says This $15 Foundation Is Similar To A Much Pricier One

TikTok users claim this drugstore foundation compares to popular option from a luxury brand.
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Walmart
L'Oreal Paris True Match Nude tinted serum

Makeup enthusiasts know that one of the best foundations on the market is Giorgio Armani’s Luminous Silk foundation. But at $69 for one single ounce of the beloved product, it’s a splurge that many of us can’t necessarily afford. 

Beauty TikTokers are always on the prowl for a good substitute for this cult-favorite product, and it seems there’s a drugstore formula that has made the cut: the L’Oreal Paris True Match Nude tinted serum with hyaluronic acid.

Available in 14 shades, the foundation has hydrating ingredients for a smooth application and uses luminous mineral pigments that promise to brighten skin. It also has hyaluronic acid for adding moisture to your skin, but the best part is that a bottle cost significantly less than the designer brand at under $15.

While True Match Nude has garnered plenty of comparisons to the Armani foundation on TikTok, the affordable formula has also inspired scores of videos that simply sing the praises of the product’s lightweight feel and “very glowy” finish that provides a surprising amount of coverage.

If the TikTokers couldn’t sway you, we’ll leave you with some reviews from Walmart customers who have plenty of great things to say about this surprisingly cheap option from L’Oreal. Read them below, or just scroll ahead to add this product to your cart.

“Absolutely beautiful foundation! Love the feel - looks very skin-like (a co-worker even said she didn’t know I wore foundation, which I feel says a lot). Lasts 10+ hours on me without breaking up, even on days when I’m on my feet all day running around (I manage a warehouse and it includes some pretty physical tasks). Shade range is decent, the 4.5-5.5 Rich Medium is perfect for me. A little easy to overapply but just have to start small. I like this even better than the Fenty Ease Drop!” — Katie

“Like your skin but better!” — Jennifer

“This product is awesome! Easy to use, very forgiving with fine lines and wrinkles, long-lasting, provides natural hydrated finish without looking oily or shimmery. I have medium skin tone, and I’m able to wear shades 4-5 and 3-4 interchangably. This product truly matches your skin. It’s light-medium coverage and buildable. It makes your skin look natural but better!” — AshRees

“This is the best tinted serum foundation. Tried it because tiktok told me to, kept using because I love it! 12/10 would recommend to a friend!” — Ginny

“10 out of 10! First foundation to match me perfectly. L’Oreal has done it! I am having a great time with L’Oreal foundations in general. This gives such a beautiful look without all the matte-ness. I’m tired of matte foundation. I’m an oily skin babe but I don’t want to look like I have a mask on my face. So, I have accepted some oils will come through. Skin looking like skin is important to me. This gives good coverage without emphasizing texture. I put it on with my fingers then hit it with a damp beauty blender all over. It’s flawless. My cream bronzer and blush don’t disturb the foundation underneath. Love this foundation. The dropper is dumb so I went on Amazon and bought a pump for it. It’s worth getting the pump.” — Lsp

“It’s a fantastic product. It’s a dupe for Armani foundation.” — Teapot505

Before You Go

30 Reader-Approved Memorial Day Sales That You Can Still Shop
Food52(01 of25)
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From cookware to linens, home decor and kitchen gadgets, Food52 has you covered with high-quality and aesthetically pleasing items. Through May 30, get 25% off orders of $200+ and 20% off orders under $200 with code SUMMER. (credit:Food52)
Old Navy(02 of25)
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It doesn't get much better than Old Navy's sale to outfit the whole family in delightful summer styles. From swimwear to cozy sweats, Old Navy can't be topped. (credit:Old Navy)
Nordstrom(03 of25)
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You can still get up to 50% off during Nordstrom's Half-Yearly Sale. Get shoes, dresses, accessories and more for the whole family from your favorite brands, including this reviewer-favorite knit dress from Open Edit that can be worn in two different ways. (credit:Nordstrom)
Brooklinen(04 of25)
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Get cozy with Brooklinen's offerings, including this soft honeycomb blanket. Famous for its linen sheets, you can't go wrong with any of the brand's delectable home and bedding offerings, and they're still running a 20% off Memorial Day promotion when you use code SAVE20. (credit:Brooklinen)
NuFace(05 of25)
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I will never stop raving about my NuFace Trinity. The device is a cult fave among beauty devotees, with good reason. It's an FDA-cleared microcurrent device that claims to gently stimulate the face and neck in an effort to tone, lift and contour facial muscles, plus reduce the look of fine lines and wrinkles. Start on the lowest of five levels, if you need, and work your way up. The starter kit includes the Trinity device and the activating gel, which is just what you need to get going. Snag it while it's on sale for 20% off at NuFace (along with other popular items) while you still can. (credit:NuFace)
J.Crew(06 of25)
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We've got our eye on this sunny swimsuit, but everything in J.Crew's sale section is a must-have. Stock up and save. (credit:J.Crew)
Sur La Table(07 of25)
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Whether you're itching to get your hands on some Staub cookware like this darling cocotte or want to elevate your dining experience as a whole, you can't go wrong with Sur La Table's generous offerings. Even better, the retailer has extended its up to 50% off Memorial Day sale for one more day. (credit:Sur La Table)
Dermstore(08 of25)
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Nothing feels better than a beauty splurge, and Dermstore has only the best of the best, like Supergoop’s cult-favorite “unseen” sheer broad spectrum sunscreen. You can still save up to 20% off this (and other reader-favorite products like the Elemis collagen cleansing balm and Sunday Riley’s Good Genes lactic acid serum) at the retailer with discount code SUN. (credit:Dermstore)
Wayfair(09 of25)
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From bed frames to glassware, home decor and more, Wayfair's top deals are irresistible, with tons of essentials up to 70% off as part of its Memorial Day clearance sale. (credit:Wayfair)
Athleta(10 of25)
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Along with these cozy bottoms that look like real pants, Athleta's apparel is perfect for your summer workouts, travel and leisure time. Enjoy big discounts from its sale section while supplies last. (credit:Athleta)
Vionic(11 of25)
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This sweet Kalina sandal is just one of many stunning selections on sale at Vionic. The brand's devastatingly comfy and supportive shoes are worth a peek. And once you try a pair you'll never turn back, so take advantage while you can and get your dream summer sandals. (credit:Vionic)
Merrell(12 of25)
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Get up to 40% off Merrell's must-have hiking boots, all-terrain sandals and other fan faves through the end of May. (credit:Merrell)
Zappos(13 of25)
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From sneakers to sandals and wedding-ready heels, Zappos’ sale will keep the savings coming. Hop on the Crocs train and save on these popular shoes during this rare sale. (credit:Zappos)
Target(14 of25)
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It doesn't get much better than Target's incredible deals across every major category. This wicker chair from Target's Jungalow collab caught our eyes, but the options are never-ending. Get up to 30% off furniture, up to 25% off kitchen and dining, up to 25% off floor care and much more. (credit:Target)
Walmart(15 of25)
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This trusty retailer has everything you need to get your home and family ready for the impending summer season. Splurge on goodies like a lovely rattan patio set and other home goods or pick up clothing and accessories for the whole family. (credit:Walmart)
The Citizenry(16 of25)
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The Citizenry's home goods and bedding are as chic and stylish as it gets. Through today, brand favorites are up to 30% off. Save on everything from rugs, pillows, bedding, bath items and more. (credit:The Citizenry)
Solo Stove(17 of25)
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Add a camping element to your yard with one of Solo Stove's incredible fire pits. Through June 4, get up to 45% off sitewide plus a free Mesa with any Ranger, Bonfire or Yukon with code FREEMESA.


(credit:Solo Stove)
Home Depot(18 of25)
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Right now, the beloved home improvement retailer is offering up to 30% off select appliances like this bestselling LG refrigerator. (credit:Home Depot)
Vegamour(19 of25)
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I'm a huge fan of Vegamour's hair care products — they're excellent for people looking to restore fullness, strength and health to their scalp. Through today, you can still get 25% off sitewide. (credit:Vegamour)
Lee(20 of25)
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Head on over to Lee for its can't-miss sale on sale. Get an extra 30% off sale styles with the code MEMDAY. (credit:Lee)
Courant(21 of25)
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Keep your devices charged up during your Memorial Day celebrations. Courant's chic, design-inspired wireless charging stations are 20% off sitewide through June 18. They're worth every penny. (credit:Courant)
ABC Carpet & Home(22 of25)
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Get up to 30% off brand-wide at luxury home decor shop ABC Carpet & Home through May 30. It's the best time to shop their gorgeous goods, from rugs to couches, tables and beyond. It's as chic as it gets. (credit:ABC Carpet & Home)
Cole Haan(23 of25)
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Cole Haan's extended Memorial Day sale is offering up to 50% off sitewide with additional perks through the event. It’s the perfect time to refresh your shoe closet or stock up on office and vacation essentials. (credit:Cole Haan)
Bokksu(24 of25)
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Bokksu started out as a subscription box of curated authentic Japanese snacks and teas, but quickly grew to include an online boutique as well. It's perfect for anyone craving treats that are usually only found in Japan. You can still get up to 50% off everything in the Bokksu boutique as part of their extended Memorial Day sale. (credit:Bokksu)
Wild One(25 of25)
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There's a good chance you've seen Wild One's beautiful dog accessories while out on the town. They're chic, comfy and help your pup's personality shine. You can still get access to 25% off Memorial Day savings when you sign up on the brand’s homepage. (credit:Wild One)

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