Peanut Butter Sales Down 25 Percent

Many consumers, apparently disregarding the fine print of the salmonella outbreak and food recall caused by a Georgia peanut plant, are swearing off all brands of peanut butter, driving down sales by nearly 25 percent.

The drop-off is so striking that brands like Jif are taking the unusual step of buying ads to tell shoppers that their products are not affected, and giving them a coupon to make sure they do not learn to live without a staple that almost every child loves -- and more than a few of their parents, too.

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