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10 Cool Fashion Brands You've Probably Never Heard Of

A guide to fashion insiders' go-to brands.

If you’re not constantly online shopping and scouring the web for hidden gems to add to your closet, chances are you’ve never heard of the brands we’re about to mention.

While we love familiar fast fashion brands like Zara, H&M and Joe Fresh, there’s a whole world of clothing and accessories from around the world that’s yet to be discovered.

From Australia to France, L.A to right here in Canada, we’ve uncovered some fantastic stylish brands you never knew you loved -- until now.

Check them out below!

Affordable Fashion Brands
Farrow(01 of10)
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If you love clean lines and feminine design, you’ll be glad we introduced you to Farrow. You know that girl you always envied for her effortless style? Well she’s probably in head-to toe-Farrow. You’re welcome. Pictured: Joni Pants, $68. (credit:Need Supply Co. )
C/MEO Collective(02 of10)
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If you’re not from Australia, you’ve probably never heard of C/MEO Collective. A quick glance at their offerings reveals bold silhouettes, edgy design and the best part is, the price is right. Cocktail dresses rarely exceed $200. Pictured: Folding Shadows Dress, $39 (sale). (credit:BNKR)
A.P.C(03 of10)
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They say quality basics are the building blocks to a great wardrobe. French ready-to-wear brand A.P.C will likely become your new go-to for well-made T-shirts, sweaters, blouses and denim. Pictured: Teenage T-shirt, $110. (credit:A.P.C.)
Finders Keepers(04 of10)
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Another Australian label that deserves a little more notoriety is Finders Keepers. The brand already has a few celebrity fans, including Jessica Alba and Kendall Jenner but it still hasn’t become a household name. The designs are playful and polished, ranging from structured cocktail dresses to fun peplum shorts and patterned playsuits. Pictured: Dream On Maxi Dress, $189.95. (credit:BNKR)
Pixie Market(05 of10)
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Sometimes, you just want something cheap and trendy. While Pixie Market is geared towards a youthful shopper, you can still find covetable pieces for any age bracket. If you’re looking for that one unique piece that’ll get you noticed, you’ve come to the right place. If you’re looking for a simple black dress or a plain white button up, move right along. Pictured: Chloe Striped Off The Shoulder Dress, $68. (credit:Pixie Market)
The Reformation(06 of10)
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Stylish Angelenos are well aware of The Reformation, but not everyone is in on the secret. The brand is known for its commitment to sustainability while providing the masses with effortless designs that celebrate the female figure. Boho, hipster and a little dash of vintage sensibility characterize the LA-based brand. Pictured: Garner Dress, $198. (credit:The Reformation)
COS(07 of10)
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You probably don’t know COS yet but you do know its fashion forward little sister, H&M. Come fall, COS will be on everyone’s radar as it opens its very first Canadian location in Toronto. The price point is much higher than H&M but isn’t completely unreasonable, especially if you can hold out for a sale. If you’re a fan of Scandinavian minimalism, COS won’t disappoint. Pictured: Sheer Hem Dress, $139.64. (credit:COS)
DSTLD(08 of10)
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Finding that perfect pair of jeans is no easy feat. Sometimes you simply need to try multiple brands until you find the one that seemingly hired your body double as its fit model. DSTLD could be your denim haven. The obscure brand offers premium denim in a variety of styles, cuts and washes without the hefty price tag. Pictured: High-Waisted Skinny Jeans, $65. (credit:DSTLD)
John & Jenn(09 of10)
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Popular Canadian label, Line Knitwear made a name for itself by offering high-quality, elegant and stylish knitwear. The husband and wife duo behind the brand also quietly launched its more youthful and affordable counterpart, John & Jenn in 2011. The diffusion line hasn’t quite reached the popularity of Line Knitwear and we think it’s about time it did Pictured: Kalen Moto Jacket, $52.15 (sale). (credit:Hudson's Bay)
The Fold London(10 of10)
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Office attire that doesn’t put you to sleep is hard to come by. Thankfully, we’re about to bring you into The Fold. The London-based brand offers office-appropriate fashion that adds a little something extra, whether it’s their use of bold colours, interesting cuts or unique details. The Fold is definitely a brand we’d like to see more of. Pictured: Hampstead Coat Blush Pink, $556.10. (credit:The Fold)

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