Black Friday is quickly becoming a shopping tradition in Canada, but that isn’t changing Canadians’ plans to hop over the border for holiday deals in the U.S., says a new survey from consulting firm Accenture.
Sixty per cent of respondents in the survey said they plan to shop at U.S. stores on Black Friday, either online or in person, despite the appearance of the once-a-year shopping event in Canadian stores over the past few years.
“Canadians feel retailers in Canada are not doing enough to compete with U.S. stores on Black Friday,” Accenture said in a statement.
“When Canadians surveyed were asked when they believed they would see the best deals of the holiday season (either in Canada or in the United States), Black Friday in the U.S. was cited by almost half (42 percent), while less than a quarter (23 percent) cited Black Friday in Canada.”
That means Canadian retailers have to step up their game, Accenture says. The consulting form notes that many Canadian stores, such as Holt Renfrew and The Bay, are already “devoting more of their fourth-quarter push” to Black Friday, instead of Boxing Day, the traditional day for holiday deals in Canada, which falls after Christmas.
The most popular cross-border shopping item is clothing, cited by 69 per cent of survey respondents. Forty-one per cent of cross-border shoppers plan on buying toys, while 34 per cent are eyeing home electronics and 30 per cent want to buy video games or consoles.
Canadian retailers aren’t blind to the threat posed to them by cross-border shopping. This year’s Canadian Black Friday events look to be bigger than ever, with some shopping malls following U.S. retailers’ lead and opening early on Black Friday.
But with retailers having a hard time coming close to matching U.S. prices in Canada (witness, for example, Canadians’ wholesale disappointment to discover Target Canada won’t be matching U.S. prices), some are taking a more direct approach.
Yellow Pages Group last month launched an initiative trying to convince shoppers, particularly around Greater Toronto, to stay home for the holiday shopping frenzy.
The “Shop the Neighbourhood” initiative has the backing of 50 business improvement areas (BIAs) near and around Toronto.
Shoppers “forget that they actually vote on what stores stay open and what stores close every time they go shopping," Ontario Deputy Premier Deb Matthews said at the Shop the Neighbourhood launch last month.
2013 Black Friday Sales In Canada
Joe Fresh:(01 of34)
Open Image ModalClub Monaco(02 of34)
Open Image ModalThe Details: Limited time.What You Get: 30% off already reduced merchandise for men and women.
Dynamite(03 of34)
Open Image ModalThe Details: Now until Nov. 29.What You Get: 30% off everything online and 30% off selected items in store including party dresses, blazers, skirts, cardigans and more.
Bench.(04 of34)
Open Image ModalIndigo Chapters(05 of34)
Open Image ModalWal-Mart(06 of34)
Open Image ModalHome Outfitters(07 of34)
Open Image ModalTarget Canada(08 of34)
Open Image ModalIndochino(09 of34)
Open Image ModalHolt Renfrew(10 of34)
Open Image ModalThe Details: Nov. 28 - Dec. 1. What You Get: Save up to 40% off selected fall women's and men's designer fashion, accessories and shoes.
Amazon.ca(11 of34)
Open Image ModalKaren London(12 of34)
Open Image ModalMr. Kate(13 of34)
Open Image ModalPuma(14 of34)
Open Image ModalBargainMoose.ca(15 of34)
Open Image ModalCake Beauty(16 of34)
Open Image ModalDanier(17 of34)
Open Image ModalLenscrafters(18 of34)
Open Image ModalThe Brick(19 of34)
Open Image ModalMendocino(20 of34)
Open Image ModalThe Details: Nov. 28 - Dec. 2What You Get: Customers get a 20% off incentive card on every purchase between Nov 28-Dec 1, which can be used towards their next purchase between Dec 7-18. This is on top of up to 60% off Black Friday specials.
M(21 of34)
Open Image ModalThe Details: Black Friday weekendWhat You Get: At all 12 M locations across the GTA, customers will find Black Friday specials for $29 and under. From the season's most coveted runway trends including faux fur vests ($15), vegan leather moto jackets ($29), outerwear ($29) and holiday dresses ($29).
Forever 21(22 of34)
Open Image ModalThe Details: Nov. 20 - Nov. 29What You Get: Forever 21 is offering a Black Friday pre-sale starting on Nov. 20 across Canada and online with up to 50% off select items.The retailer will also be having a Black Friday sale on Nov. 29 with special yellow tag deals on select products. The collection includes winter staples such as heavy knit sweaters, quilted faux leather bomber jackets and winter accessories starting at $3. Select locations will also offer scratch cards for 10% or 15% off purchases made in-store to the first 600 customers through the door on Black Friday.
ALDO(23 of34)
Open Image ModalSears(24 of34)
Open Image ModalThe Bay(25 of34)
Open Image ModaleLUXE.ca(26 of34)
Open Image ModalBest Buy(27 of34)
Open Image ModalDetails: Nov. 29 to Dec. 1What You Get: N/A
Black Friday Romance?(28 of34)
Open Image ModalWoman Shakes Up Shoppers With Death Threats(29 of34)
Open Image ModalKim Kardashian: Best Black Friday Buddy?(30 of34)
Open Image Modal... And Kayne West, The Biggest "Turkey"?(31 of34)
Open Image ModalShopping Cart Heist(32 of34)
Open Image ModalHotel Deals For The Extreme Shopper(33 of34)
Open Image ModalShooting Over Flat Screen TV(34 of34)
Open Image Modal