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Joe Fresh For jcpenney Ad Premieres During The 2013 Oscars (VIDEO)

WATCH: Joe Fresh Brings Supermarket Chic To jcpenney
Stefani Forster

There were the best dressed. And the worst. But one of our favourite parts of the Oscars had to do with a commercial, specifically the one involving Joe Fresh for jcpenney (also referred to as JC Penney or JCPenney). Sunday night, during the award ceremony's telecast, our favourite fashion line premiered a new ad to showcase their first U.S. collection.

The commercial shows models in an empty room smiling and showing off the clothing, with the text: "Dear America, Tired of the same old, same old. Get fresh style and fresh prices. Yours Truly, jcp."

Launched by Canadian designer Joe Mimran for Loblaw several years ago, Joe Fresh has been wildly successful, retailing in almost 400 stores across Canada as well as five stand-alone stores in New York and New Jersey.

jcpenney may be counting on the line to draw more customers to their outlets. The American retailer has been grappling with falling sales and a highly publicized legal battle involving Macy's and Martha Stewart Living.

Are you excited to see Joe Fresh at jcpenney?

See more of 2013's hottest retailers.

Hottest Retailers
10. Overstock.com(01 of10)
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Sales growth in '10 vs. '09: 23.8 percentRetail sales in the U.S.: $1.07 billionNumber of stores in 2010: N.A.Stores growth in '10 vs. '09: N.A.This year, the online retailer started selling discounted hotel rooms, and is considering offering deals on auto and home insurance.Read more at bundle.com.
9. H&M(02 of10)
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Sales growth in '10 vs. '09: 29.3 percentRetail sales in the U.S.: $1.2 billionNumber of stores in 2010: 208Stores growth in '10 vs. '09: 10.1 percentAlthough only 10 percent of its worldwide stores are located in the U.S., the clothing retailer is rapidly growing. H&M; plans to have a running website to sell to American shoppers by the end of this year. Well-regarded designers like Donatella Versace also sell affordable collections at the store during certain seasons.Read more at bundle.com.
8. Netflix(03 of10)
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Sales growth in '10 vs. '09: 29.5 percentRetail sales in the U.S.: $2.1 billionNumber of stores in 2010: N.A.Stores growth in '10 vs. '09: N.A.Despite price increases for subscribers, Netflix has presented itself as the far superior option to renting DVDs by mail or watching streaming content online (and people are talking with their wallets, here).Read more at bundle.com.
7. Apple Stores/iTunes(04 of10)
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Sales growth in '10 vs. '09: 32.3 percentRetail sales in the U.S.: $18 billionNumber of stores in 2010: 233Stores growth in '10 vs. '09: 7.4 percentThink about which products have excited consumers in the past few years, and you will think of Apple: the iPhone, the iPad, and the soon to be debuted the iCloud. The typical Apple store also generates $4,046 of revenue per square feet, compared to $880 that Best Buy brings in.Read more at bundle.com.
6. Bodega Latina(05 of10)
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Sales growth in '10 vs. '09: 32.5 percentRetail sales in the U.S.: $722 millionNumber of stores in 2010: 34Stores growth in '10 vs. '09: 61.9 percentThe rapidly growing Latino market has boosted sales for the grocery chain, which has seen the the most growth in areas like Southern California, Texas, and South Florida.Read more at bundle.com.
5. Tops Friendly Markets(06 of10)
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Sales growth in '10 vs. '09: 33.1 percentRetail sales in the U.S.: $2.2 billionNumber of stores in 2010: 133Stores growth in '10 vs. '09: 77.3 percentAfter being downsized in the early 2000s, Tops Friendly Markets recently won a bankruptcy court battle to take over 79 supermarkets, and is making waves in the convenience store business. This summer, Top opened a remodeled store and an on-site fueling station in upstate New York.Read more at bundle.com.
4. hhgregg(07 of10)
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Sales growth in '10 vs. '09: 36.3 percentRetail sales in the U.S.: $2.1 billionNumber of stores in 2010: 173Stores growth in '10 vs. '09: 32.1 percentThe consonant-heavy sounding store name founded by Henry Harold and Fansy Gregg opened its first 10 stores in South Florida with more planned. It passed $2 billion in sales for the first time last year.Read more at bundle.com.
3. Fresh & Easy Neighborhood Market(08 of10)
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Sales growth in '10 vs. '09: 37.8 percentRetail sales in the U.S.: $766 millionNumber of stores in 2010: 164Stores growth in '10 vs. '09: 13.1 percentAlthough it initially lost money after opening its first store four years ago, Fresh & Easy is expanding in Southern California, Phoenix and Las Vegas, and just opened two stores in San Francisco.Read more at bundle.com.
2. Amazon.com(09 of10)
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Sales growth in '10 vs. '09: 46.2 percentRetail sales in the U.S.: $18.5 billionNumber of stores in 2010: N.A.Stores growth in '10 vs. '09: N.A.Online bargains have always been available on Amazon.com and consumers have flocked to the retailer to find deals. In addition, Amazon saw major sales growth after it bought Zappos.com, a highly celebrated retailer known for its stellar customer service.Read more at bundle.com.
1. Ascena Retail Group (formerly Dress Barn)(10 of10)
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Sales growth in '10 vs. '09: 58.9 percentRetail sales in the U.S.: $2.3 billionNumber of stores in 2010: 2,477Stores growth in '10 vs. '09: 58.9 percentWho would have thought Dress Barn would rank at the top of the 100 hottest retailers? The retail group has focused on targeting specific demographics to produce profits. The Ascena Retail Group's Dress Barn targets the 35- to 55-year-old woman. It's Maurices chain targets 17- to 34-year-olds, and another chain Justice's targets 7- to 14-year-old customers. Ascena has been able to target specific segments of the consumer base, and has seen real success.Read more at bundle.com.

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