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Kendall Jenner Gets Cheeky In New Estee Lauder Commercial

Estée Lauder has released its latest beauty commercial, starring model of the moment Kendall Jenner.
AFP/Relaxnews
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(Relaxnews) - Estée Lauder has released its latest beauty commercial, starring model of the moment Kendall Jenner.

A spoof ad within the ad sees the US beauty unable to contain her excitement at unveiling the brand's "New Pure Color Envy Liquid Lip Potion." Despite playing sexy for the test shots at the cameraman's request, Kendall's playful nature gets the better of her, with the images coming out as less serious than intended. Once the pranked and confused cameraman gives up, the reality TV star winks at the camera, reapplies her new gloss and takes matters into her own hands via her smartphone.

The new high-intensity liquid lipstick hybrid comes with a dual-sided applicator to help users achieve their precise desired shape, with one side featuring a rounded tip that follows the curves of your lips while the other contains extra color to build impact. According to the French cosmetics house the lip color "Goes on wet. Comes on strong." and doesn't leave a "sticky shine."

Kendall has been working with Estée Lauder since November 2014 and earlier this month caught the attention of beauty lovers everywhere when she teased pictures from what appeared to be a new photo campaign with the cosmetics company on her Instagram account. She also released a limited edition lippy "Pure Color Envy Matte Sculpting Lipstick", described by the group as "Part poppy. Part orange crush. All matte. All Kendall." back in June, and recently starred in the brand's campaign for its fragrance "Modern Muse Le Rouge."

And Estée Lauder isn't the only brand impressed with her -- over the past few weeks she has starred in the latest Balmain campaign with younger sister Kylie, as well as the new Fendi ad shot by Karl Lagerfeld himself.

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Style Evolution: Kendall Jenner
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NEW YORK, NY - AUGUST 06: Kendall Jenner attends 'Kendall And Kylie' Fall Collection Preview at PacSun NYC Pop Up Shop on August 6, 2013 in New York City. (Photo by Jamie McCarthy/Getty Images) (credit:Jamie McCarthy via Getty Images)
2013(43 of63)
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GLENDALE, CA - NOVEMBER 09: Kendall Jenner launches the new PacSun holiday collection at PacSun Glendale Galleria on November 9, 2013 in Glendale, California. (Photo by Jason LaVeris/FilmMagic) (credit:Jason LaVeris via Getty Images)
2013(44 of63)
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LOS ANGELES, CA - NOVEMBER 24: TV personality Kendall Jenner arrives at the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic) (credit:Axelle/Bauer-Griffin via Getty Images)
2014(45 of63)
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NEW YORK, NY - MAY 05: Kendall Jenner attends the 'Charles James: Beyond Fashion' Costume Institute Gala>> at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Rabbani and Solimene Photography/Getty Images) (credit:Rabbani and Solimene Photography via Getty Images)
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CANNES, FRANCE - MAY 14: Kendall Jenner attends the opening ceremony and 'Grace of Monaco' premiere at the 67th Annual Cannes Film Festival on May 14, 2014 in Cannes, France. (Photo by Tony Barson/FilmMagic) (credit:Tony Barson via Getty Images)
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LAS VEGAS, NV - MAY 18: Model Kendall Jenner arrives at the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Axelle/Bauer-Griffin/FilmMagic) (credit:Axelle/Bauer-Griffin via Getty Images)
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TORONTO, ON - JUNE 15: Kendall Jenner arrives at the 2014 MuchMusic Video Awards at MuchMusic HQ on June 15, 2014 in Toronto, Canada. (Photo by Sonia Recchia/Getty Images) (credit:Sonia Recchia via Getty Images)
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PARIS, FRANCE - JULY 09: Kendall Jenner attends the Vogue Foundation Gala as part of Paris Fashion Week at Palais Galliera on July 9, 2014 in Paris, France. (Photo by Julien M. Hekimian/French Select/Getty Images) (credit:Julien M. Hekimian via Getty Images)
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LOS ANGELES, CA - AUGUST 10: Kendall Jenner arrives at the 2014 Teen Choice Awards at The Shrine Auditorium on August 10, 2014 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic) (credit:Jon Kopaloff via Getty Images)
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INGLEWOOD, CA - AUGUST 24: Model Kendall Jenner attends the 2014 MTV Video Music Awards at The Forum on August 24, 2014 in Inglewood, California. (Photo by Jason Merritt/Getty Images for MTV) (credit:Jason Merritt via Getty Images)
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NEW YORK, NY - SEPTEMBER 05: Model Kendall Jenner attends The Daily Front Row Second Annual Fashion Media Awards at Park Hyatt New York on September 5, 2014 in New York City. (Photo by Steve Zak Photography/FilmMagic) (credit:Steve Zak Photography via Getty Images)
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NEW YORK, NY - SEPTEMBER 05: Kendall Jenner attends the Harper's Bazaar ICONS Celebration at The Plaza Hotel on September 5, 2014 in New York City. (Photo by Taylor Hill/FilmMagic) (credit:Taylor Hill via Getty Images)
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WEST HOLLYWOOD, CA - NOVEMBER 20: Kendall Jenner attends the Barbie Loves Wildfox party celebrating the Resort 2014 collaboration launch at the Wildfox Flagship Store on November 20, 2014 in West Hollywood, California (Photo by Chris Weeks/Getty Images for Wildfox) (credit:Chris Weeks via Getty Images)
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LOS ANGELES, CA - NOVEMBER 23: Kendall Jenner arrives at the 2014 American Music Awards at Nokia Theatre L.A. Live on November 23, 2014 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic) (credit:Jon Kopaloff via Getty Images)
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LONDON, ENGLAND - DECEMBER 01: Kendall Jenner attends the British Fashion Awards at London Coliseum on December 1, 2014 in London, England. (Photo by Pascal Le Segretain/Getty Images) (credit:Pascal Le Segretain via Getty Images)
2015(57 of63)
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PARIS, FRANCE - MARCH 07: Kendall Jenner attends Courreges and Estee Lauder -Dinner Party during Paris Fashion Week Womenswear Fall/Winter 2015/2016 on March 7, 2015 in Paris, France. (Photo by Julien Hekimian/Getty Images) (credit:Julien Hekimian via Getty Images)
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LOS ANGELES, CA - APRIL 23: Model Kendall Jenner attends Opening Ceremony and Calvin Klein Jeans' celebration launch of the #mycalvins Denim Series with special guest Kendall Jenner at Chateau Marmont on April 23, 2015 in Los Angeles, California. (Photo by John Sciulli/Getty Images for Calvin Klein) (credit:John Sciulli via Getty Images)
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NEW YORK, NY - MAY 04: Kendall Jenner attends the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images) (credit:Dimitrios Kambouris via Getty Images)
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LAS VEGAS, NV - MAY 17: Model Kendall Jenner arrives at the 2015 Billboard Music Awards at MGM Garden Arena on May 17, 2015 in Las Vegas, Nevada. (Photo by Axelle/Bauer-Griffin/FilmMagic) (credit:Axelle/Bauer-Griffin via Getty Images)
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CANNES, FRANCE - MAY 20: Kendall Jenner attends the 'Youth' Premiere during the 68th annual Cannes Film Festival on May 20, 2015 in Cannes, France. (Photo by George Pimentel/WireImage) (credit:George Pimentel via Getty Images)
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CAP D'ANTIBES, FRANCE - MAY 21: Model Kendall Jenner attends amfAR's 22nd Cinema Against AIDS Gala, Presented By Bold Films And Harry Winston at Hotel du Cap-Eden-Roc on May 21, (Photo by George Pimentel/amfAR15/WireImage) (credit:George Pimentel/amfAR15 via Getty Images)
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SAO PAULO, BRAZIL - MAY 28: Kendall Jenner attends Le Lis Blanc Winter Collection Cocktail at Le Lis Blanc store on May 28, 2015 in Sao Paulo, Brazil. (Photo by Daniel Vorley/Getty Images) (credit:Daniel Vorley via Getty Images)

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