LCBO Targeting Kids? Parents Wary Of Gift-Card-For-Teacher Campaign
Is Ontario's Liquor Monopoly Targeting Kids?
The Huffington Post Canada
Some Ontario parents are accusing the LCBO, the province's monopoly liquor retailer, of having found a sneaky back-door way to advertise to kids: Get them to buy gift cards for their teachers.
The LCBO recently placed a promo on its website encouraging students to “thank your teacher for a great year with an LCBO gift card.”
The promo appeared to have been pulled down as of Wednesday, after news stories about it began to circulate, but not before CityNews screencapped it:
An LCBO spokesperson denied the retailer was trying to target kids.
Laurel Tye, the principal at York Street School in Ottawa, told CTV News that gifts that are too personal or expensive are inappropriate from students.
According to a recent CAMH study on unhealthy drinking statistics worldwide, the world's heaviest drinkers live in Europe and parts of Sub-Saharan Africa. (credit:Shutterstock)
Unhealthiest Consumption(02 of10)
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When it comes to unhealthy alcohol consumption, people in Eastern Europe and Southern Sub-Saharan Africa topped the list. People who live in these regions frequently consume large quantities of booze, drink to get intoxicated, engage in binge drinking, and consume alcohol without meals, according to CAMH. (credit:Shutterstock)
People in North Africa, the Middle East and South Asia consumed the least amount of alcohol, according to CAMH. (credit:Shutterstock)
Canadians Drink The Most(07 of10)
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Canadians consume more alcohol than the global average. People across North America are more likely to have detrimental drinking patterns and binge drink, according to CAMH. (credit:Shutterstock)
Connection With Infectious Diseases(08 of10)
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Excessive alcohol consumption often weakens the immune system, according to the WHO. Harmful alcohol abuse has also been linked to several diseases like HIV/AIDS, STIs and tuberculosis. (credit:Shutterstock)
In Canada, the highest causes of death linked with alcohol include liver cirrhosis (poor liver function) and road traffic accidents, according to the WHO. (credit:Shutterstock)
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