Steve Jobs may or may not have cringed at one of Apple’s new products, but people on social media are definitely doing so.
At its new product launch Wednesday, the tech giant revealed the Apple Pencil, a pressure-sensitive stylus designed to work with the upcoming 12.9-inch iPad Pro, according to The Verge.
The accessory will cost US$99 and be available with the iPad Pro in November.
Jobs famously dismissed the idea of a stylus.
“Who wants a stylus? You have to get them and put them away and you lose them. Yuck,” he said at the Macworld conference in 2007.
But while Apple’s co-founder may or may not have approved of his company's version, many on Twitter were quick to ridicule the item’s simple branding.
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Apple Event 2015
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Tim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Apple CEO Tim Cook discusses the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
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Apple Senior Vice President of Worldwide Marketing Phil Schiller announces new a color for the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Apple Senior Vice President of Worldwide Marketing Phil Schiller announces new a color for the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
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Tim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Andy Wafer, chief executive officer of Pixel Toys, speaks during an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Jeff Williams, senior vice president of operations for Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. (credit:JOSH EDELSON via Getty Images)
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Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. (credit:JOSH EDELSON via Getty Images)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, discusses the pricing for the iPad lineup during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Apple CEO Tim Cook discusses the Apple TV product at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Apple CEO Tim Cook discusses the Apple TV product at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Kirk Koenigsbauer, corporate vice president of the Office division for Microsoft Corp., speaks during an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Apple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. (credit:JOSH EDELSON via Getty Images)
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Tim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Jeff Williams, senior vice president of operations for Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Apple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Dr. Cameron Powell with Airstrip, talks about health monitor options on the Apple Watch during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Dr. Cameron Powell with Airstrip, talks about health monitor options on the Apple Watch during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Jeff Williams, senior vice president of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new Apple Pencil at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Apple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Guests and members of the media wait for the next Apple event to begin at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Jeff Williams, senior vice president of Operations, discusses the iWatch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Jeff Williams, senior vice president of Operations, discusses the iWatch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Apple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Apple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Jeff Williams, senior vice president of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Apple CEO Tim Cook discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Jeff Williams, senior vice president of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Jeff Williams, senior vice president of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new Apple Pencil at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Phil Schiller, Apple's senior vice president of worldwide marketing, announces the pricing for the iPad Pro during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Dr. Cameron Powell with Airstrip, talks about health monitor options on the Apple Watch during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Apple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Credentials sit on a table in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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A woman uses an Apple Inc. iPhone to take a photograph of her badge in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Members of the media prepare for the start of the Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Attendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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An Apple logo hangs on the outside Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. (credit:Stephen Lam via Getty Images)
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Guests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Guests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium, with the Civic Center in the background, in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Guests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Attendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Employees assist attendees in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Attendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Credentials sit on a table in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Attendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Employees assist attendees in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Attendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Event staff look at a computer in front of an Apple logo outside Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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An attendee stands in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Guests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium, with the Civic Center in the background, in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)