Body positivity makes its way to luxury cosmetics, thanks to Christian Louboutin’s lipstick ad campaign featuring plus-size model, Clementine Desseaux.
Desseaux, a 27-year-old model from France, stars in the 15-second ad where she sports bright red lips, as she poses with strong winds blowing through her hair. The short video ends with Clementine’s name scrawled on a coffee cup, beside the lipstick.
The brand shared the ad on their social media accounts on Dec. 9, calling Desseaux a “natural beauty." Known for their signature red-soled high heels, Louboutin has been praised for breaking ground with Desseaux’s casting.
Desseaux, who has modelled for American Apparel, told the Daily Mail being a curvier girl modelling in France was so hard she had to move to New York.
“'They [Christian Louboutin] are opening up to all the beauty that is in the world and not only the European, blond, skinny, white woman type,' Desseaux said.
Earlier this year, Desseaux told Allure that she didn't see herself as plus-size, but preferred it over "minus-size."
"I feel like we've been talking about this for so long," she said. "I just don't consider myself plus size, but if that's what people want to call me, I'm fine with it. I like diversity, I like curves, but plus size is cool because it's plus."
Plus-size models have been at the forefront of body positivity conversations in the fashion industry, but rarely headline makeup ad campaigns. MAC Cosmetics featured plus-size model Luzmaria Vargas in their MACnificent Me ads in September, which celebrated diverse beauty expression.
The red lipstick Desseaux advertises, Rouge Matte Velvet, is as luxe as they come — it retails for almost $120 Canadian and is described as “transforming the everyday lipstick into a magic talisman” that doubles as jewelry. The bejewelled black vial is threaded with a silk ribbon, which can be worn as a necklace.
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The Best Winter Lipsticks
Chanel Rogue Allure In Rogue Noir(01 of15)
Open Image ModalLooking for a moody lip this winter? Chanel's Rouge Allure lipstick in rouge noir delivers a haunting blood-red hue that is sure to make you a standout at your office Christmas party.$42. Available at Chanel counters nationwide. (credit:Chanel)
Hard Candy All Matte Up Hydrating Lip Stain In Earthy Marsala(02 of15)
Open Image ModalHard Candy's All Matte Up lip stain gives winter lips that velvety finish thanks to a hydrating balk and its long wear power. This "earthy marsala" colour is perfect for those colder months.$5.98. Available At Walmart. (credit:Hard Candy)
Essence Longlasting Lipstick In Barely There(03 of15)
Open Image ModalFor those of you who are a bit nervous to try a full-on dark lippie, opt for a darker nude instead. Essence's Longlasting Lipstick in Barely There is the perfect dusty pink shade and offers smooth application that will leave your lips wanting more. $3.49. Available at Shoppers Drug Mart. (credit:Essence)
MAC Cosmetics Lipstick In Instigator(04 of15)
Open Image ModalRimmel London Moisture Renew Lipstick In Tower Of Mauve(05 of15)
Open Image ModalNot into the full-on purple pout? Try Rimmel London's Moisture Renew Lipstick in Tower of Mauve. Not only will it give you a subtle mauve hue, but it will leave your lips soft and moisturized. $6.48. Available at mass-market retailers. (credit:Rimmel London)
Kat Von D Everlasting Liquid Lipstick In Satin Navy Blue(06 of15)
Open Image ModalMaybelline New York Color Sensational Creamy Mattes Lip Color In Burgundy Blush(07 of15)
Open Image ModalPerfect for everyday, Maybelline New York's Color Sensational Creamy Matte Lip Color in Burgundy Blush will give your lips that added drama, without being over-the-top. The soft texture delivers a burst of colour throughout the day with its three precious oils.$9.99. Available at drugstores and mass retailers across Canada for a limited time. (credit:Maybelline New York)
Charlotte Tilbury Matte Revolution In Glastonberry(08 of15)
Open Image ModalMake Up Forever Rogue Artist Intense Lipstick In 48 - Satin Blackcurrent(09 of15)
Open Image ModalNars Velvet Matte Lip Pencil In Mysterious Red(10 of15)
Open Image ModalDior Addict Extreme Lipstick In Sunset Blvd(11 of15)
Open Image ModalBite Beauty Maple Matte Creme Lipstick In Candied Maple(12 of15)
Open Image ModalSephora Collection Oil Infusion Colour & Care In Fresh Berries(13 of15)
Open Image ModalClinique High Impact Lip Colour SPF 15 in Rose Spectrum(14 of15)
Open Image ModalFor many parts of Canada, the winter months may be insanely cold, but the sun still brightly shines. For that, it's still important to wear that SPF, even on your lips. Clinique's High Impact Lip Colour has SPF 15 built inside, leaving lips protected for up to eight hours while coating them in a gorgeous dark, rosy hue.$19. Available at Clinique counters nationwide. (credit:Murale)
Lise Watier Rogue Gourmand Lipstick In Shiraz(15 of15)
Open Image ModalLipstick is all about a comfortable texture and Lise Watier's Rogue Gourmand has that base covered with it's enriched Maxi-Lip formula. We're also digging this metallic lavender shade. $24. Available in all drugstores and some department stores. (credit:Lise Watier)