The battle over most Canadian condiment is starting to look like a scene out of "West Side Story."
Last month, Primo, which is owned by Ruthven, Ont.-based company Sun-Brite Foods, released a sell sheet boasting the Canadian-ness of its tomato ketchup.
It noted that every bottle of Primo's ketchup is "packed right here in Canada, using Canadian ingredients."
Its tomatoes are farmed in the Leamington area — as are those used by French's ketchup — and it's made using "Canadian labour, Canadian packaging, Canadian ownership" and "Canadian pride," the company said.
And though the product hasn't yet gained a strong foothold in Canadian markets, Iacobelli hopes that jumping in on the so-called "ketchup war" makes a difference.
"The consumers are Canadian workers working for someone," Iacobelli told CBC News. "If we don't support each other, nobody else will."
French's ketchup became the subject of a social media frenzy after an Orillia, Ont. resident posted about it on Facebook.
Brian Fernandez said he would buy French's because it uses Ontario-grown tomatoes that are processed at Heinz's former plant in Leamington, which is now owned by Highbury Canco.
The post was shared over 133,000 times.
And it helped convince food retailer Loblaws to stock French's ketchup on its shelves again, after removing it due to slumping sales.
"We will re-stock French's ketchup and hope that the enthusiasm we are seeing in the media and on social media translates into sales of the product," Loblaws spokesman Kevin Groh told The Toronto Star.
Ontario MPP Mike Colle had also threatened to lead a Loblaws boycott if the retailer didn't change its mind, the newspaper added.
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Signs You're A Ketchup Addict
You Hate People Who Put Mayonnaise On Their Fries(01 of19)
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Because what a wasted opportunity to eat more ketchup. (credit:Flickr: Bookeditor)
You'll Never Forget The Day Lay's Came Out With A Ketchup Flavor(02 of19)
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It was the greatest day of your life. (credit:Flickr: zieak)
You've Got An Obscene Amount Of Ketchup Porn On Your Work Computer(03 of19)
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And you can't stop looking at it. (credit:Getty Images)
It's Getting To Be A Problem(04 of19)
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(Seriously, you might want to get help.) (credit:Alamy)
You Eat Eggs With Your Ketchup(05 of19)
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And we're here to tell you that THIS IS DISGUSTING. (credit:Flickr: cyclonebill)
You Wear This Shirt, Like, Everyday(06 of19)
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Because you mean it. And if you don't have it, you wish you did. (credit:Etsy: IceCreamTees)
Eating Fries With Ketchup Makes You The Happiest Person In The World(07 of19)
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The two go together like a horse and carriage. (credit:Jupiter Images)
Heinz Or Hunts, You Don't Care(08 of19)
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You don't discriminate when it comes to ketchup. It's all freaking amazing. (credit:Flickr: uberzombie)
You Can't Sleep Without Your Heinz Night Light.(09 of19)
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And it only set you back $34.95. (credit:Etsy: BodaciousBottles)
You Show Your Feelings Through Ketchup(10 of19)
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What better way to profess your love for someone? (credit:Flickr: Iain Farrell)
It's The Only Way You Know How(11 of19)
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(But seriously people, ketchup on steak?!) (credit:Flickr: wildinkpress)
There's Nothing You Want More In Life Than A Ketchup Spigot In Your House(12 of19)
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Knowing you have all that ketchup in your home would make you sleep better at night. (credit:Flickr: Lucius Kwok)
You Don't Need Pasta Sauce, Because You've Got KETCHUP(13 of19)
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Once you've committed this culinary crime, you know you have a serious problem. (credit:Flickr: manoftaste.de)
Pulp Fiction Is Your Favorite Movie Because Of The Ketchup Joke(14 of19)
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And Uma Thurman will forever be your favorite actress. Don't remember it? It goes something like this: "Three tomatoes are walkin' down the street. Papa Tomato, Mama Tomato and Baby Tomato. Baby Tomato starts lagging behind, and Papa Tomato gets really angry. Goes back and squishes him and says: 'Ketchup.' Ketchup."
You LOVE it.
You Have This Tattooed Somewhere On Your Body(15 of19)
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You (credit:via: gowanhaus.com)
You Like Cheese And Crackers AND KETCHUP As A Snack(16 of19)
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(GROSS.) (credit:Flickr: Peter aka anemoneprojectors - camera busted!)
This Is A Perfectly Acceptable Lunch(17 of19)
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(But it's not really. You know that, right?) (credit:Flickr: goldberg)
You Hate Tomatoes Because They Aren't Ketchup(18 of19)
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Waste. (credit:Flickr: burgundavia)
Ketchup Makes You Act All Weird, But You Just Don't Care(19 of19)
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Because you just really, really, really, love ketchup. Like a lot. A lot, a lot, a lot. So much so that it even hurts inside. (credit:Flickr: tanakawho)
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