Earlier this week, Gap was under fire for what became a very controversial ad campaign for their new line of athletic kids wear, Gap Kids X ED.
In the photo above, it appears as if a taller white girl is using a younger black girl as an armrest, which many Twitter users found offensive, and had no problem sounding off about:
However, things have taken a slight twist.
Turns out the Internet missed one key fact— the two girls are actually sisters.
Late Sunday morning, the girls' mother, actress Brooke Smith who is best known for her role as Erica Hahn in "Grey's Anatomy," tweeted out in response to an article on The Root, which called out Gap for "giving off racially-charged controversy."
Fanny Grace Lubensky (the girl resting her arm), 12, is Smith's biological daughter with husband Steve Lubensky and nine-year-old Lucy Dinknesh Lubensky was adopted by the pair back in 2008.
While the pose may seem to be a little bit more appropriate now as it has been revealed the two are siblings, many still find the photo to be problematic, as it can convey casual racism — and Smith agrees.
"This is one of many photos that was taken," the actress later tweeted. "Perhaps they should just use the others then."
Smith later went on to tweet that she's "all for" an open and honest discussion on race in America, but doesn't think Twitter is the best place for it.
In a statement to Fortune, Gap spokeswoman Debbie Felix apologized to anyone who took offense to the ad, "As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended."
The publication also reported that the company plans to remove the image, but will move forward with the campaign.
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100 Controversial Ads
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Open Image ModalWonderbra's infamous advert.
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Open Image ModalLevis.
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Open Image ModalSaatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
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Open Image ModalDurex.
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Open Image ModalSisley fashion brand.
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Open Image ModalSean John's Unforgivable Woman fragrance.
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Open Image ModalLinford Christie stars in Kleenex's tissue advert.
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Open Image ModalLynx.
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Open Image ModalBMW.
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Open Image ModalBaF's anti-domestic violence ad.
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Open Image ModalRed Tape menswear fashion brand.
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Open Image ModalMacDonald's.
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Open Image ModalQSOL service provider.
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Open Image ModalNSPCC
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Open Image ModalA German MacDonald's advert.
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Open Image ModalHeinz.
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Open Image ModalCadbury's.
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Open Image ModalMiquita Oliver in Women's Aid advert.
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Open Image ModalAdvert for Chicolate chocolate substitute.
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Open Image ModalSkin Burn, anti-smoking ad
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Open Image ModalBarnardo's.
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Open Image ModalTipalet cigarette advert.
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Open Image ModalBenetton
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Open Image ModalTG4 television program entitled 'Paisean Faisean'.
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Open Image ModalCourage beer.
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Open Image ModalBudweiser.
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Open Image ModalBarcardi rum.
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Open Image ModalAmnesty International
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Open Image ModalSkyy alcoholic drink.
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Open Image ModalAmnesty International
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Open Image ModalAmnesty International
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Open Image ModalAnti binge-drinking advert
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Open Image ModalVan Heusen
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Open Image ModalBMW
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Open Image ModalPitney-Bowes Postage Meter
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Open Image ModalGovernment anti-drug driving advert
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Open Image ModalAnti-abortion advert
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Open Image ModalAdvert against verbal abuse
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Open Image ModalFabrica
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Open Image ModalBenson & Hedges
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Open Image ModalAmnesty International
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Open Image ModalAn M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.